Free UK delivery on all orders over £40 - Use Code FREESHIPPING

Our Privacy Policy

Living Fantasies Privacy Policy

 __ __

Living Fantasies Privacy Policy is here to let our customers know how your personal information is collected, used and shared when you visit or make a purchase from our online store. Privacy Policies can be updated from time to time, for example, changes to our practices or for other operational, legal or regulatory reasons. So it is essential that you check and keep up to date with us. Protecting our customer's privacy is very important to us so you can trust that all information will be used according to this policy.


What personal information we collect

When we talk about personal information in this Privacy Policy, we are talking both about device information and order information.

Order Information:

When you make a purchase through our site or attempt to make a purchase, we then collect certain information from you that we refer to as “order information” which will include the following:

  • Full Name
  • Phone number
  • Email address
  • Shipping address
  • Payment information

Device Information:

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect device information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

What do we do with the information we have collected?

Order Information:

With the Order Information that we collect we only use this to fulfil any orders placed through the site including processing your payment information, arranging for shipping and providing you with order confirmations. Additionally, we use this order information to:

  • Communicate with you
  • Screen our orders for potential risk or fraud
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Device Information:

We use the Device Information that we collect to help us screen for potential risk of fraud and to improve and optimise our site. For example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns.


Sharing your information

We only share your Personal Information with third parties to help us fulfil your order or improve our service in the way described above.

For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.


Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:

- Facebook: 

- Google:

- Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at


Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information and in accordance with current legislation.


Contact us

For more information about our privacy policy, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below:

Living Fantasies

411 James Reckitt Avenue